(Following his viral knitting moment at the Olympics, Daley launched a knitting and crochet brand called Made With Love.)Īmi Paris partnered with NFT platforms Kanji and Silver Room for the fundraising project.Īll 500 of the NFT packages include an exclusive Ami Paris Pride Month T-shirt, a 3D version of the cable-knit sweater 2D versions of the video games “Bored Apes” and “World of Women” plus access to an exclusive Ami X Discord channel inside Silver Room, and future NFTs from Ami Paris. One of the 500 NFT packages will contain the physical sweater that was knitted by Daley one of them comes with an invitation to the Ami Paris spring 2023 fashion show in Paris on June 23, and 10 of them include a Tom Daley Knit Kit. Each are priced at 0.12 Ethereum, a crypto currency, which is roughly about 300 euros. Meanwhile, the Cropped Cable Jumper will be sold online as an NFT packages for eight hours on June 18, from 9 a.m. “Everyone will fight for this sweater,” Mattiussi predicted, confessing, “I want to have it for myself.” The minimum bid is 750 euros, and the auction goes until June 14.
The one-of-a-kind Ami de Coeur Rainbow Sweater will be auctioned off online starting Saturday at, the site of the historic French auction house. Courtesy of Ami Parisĭaley flaunts his toned tummy in photos promoting the sweaters. Tom Daley wears a cropped sweater designed for an Ami Paris Pride fundraiser. “He was sending me every step of the process on WhatsApp, including pictures of him wearing the sweater in his bathroom.” “He’s playing with fashion in a very nice way, and he’s very curious,” Mattiussi said about the athlete. “I have to admit it took time to get the logo right, but I had fun,” Daley confessed, noting that the cable-knit sweater was even “more difficult to achieve.” Mattiussi said he and Daley quickly settled on rainbow sweaters for this creative collaboration: one based on a cropped cable-knit from the Ami Paris fall 2022 collection the other incorporating the brand’s Ami de Coeur logo, consisting of a capital “A” sprouting a heart.Īll thumbs when it comes to knitting, Mattiussi marveled how Daley was able to integrate the logo so seamlessly. “He’s one of a kind - such a sweet, gorgeous, clever and talented guy.” “I’ve been a huge fan of his for years,” he said, revealing the collaboration exclusively to WWD. “I think society is slowly getting away from that and it is really exciting.”Īmi Paris founder and creative director Alexandre Mattiussi said it was a thrill to collaborate with the athlete, who has racked up four Olympic medals. “Most importantly, I don’t like to necessarily conform with gender stereotypes,” he continued.
But I also like to experiment with different styles: oversize clothes, tight-fitting clothes. “Fashion to me is something really fun and a great way to express yourself,” he said. Not that Daley is shy about his clothing choices.